1. Introduction
Shanashel Platform had the privilege of attending PropTech Connect through an official invitation. The conference is recognized as one of the leading global events dedicated to Property Technology (PropTech), bringing together real estate leaders, technology innovators, investors, developers, and government entities to explore the future of real estate in a rapidly evolving digital landscape.
The event serves as a global platform for knowledge exchange, partnership development, and the showcase of cutting-edge innovations transforming how real estate is developed, managed, marketed, and invested in.
2. Key Discussion Themes
The conference featured a series of panel discussions, keynote speeches, and workshops focusing on major strategic pillars shaping the industry:
2.1 Technology Adoption in Real Estate Markets
Discussions highlighted the growing role of digital platforms in:
- Streamlining property search and acquisition processes
- Bridging supply and demand gaps
- Enhancing user experience across property marketplaces
- Accelerating investment decision-making through data
Global case studies were presented, demonstrating how digital marketplaces are reshaping traditional real estate ecosystems.
2.2 Emerging PropTech Innovations
Speakers explored the latest technologies transforming the sector, including:
- Artificial Intelligence for property valuation
- Virtual Reality property tours
-
Big Data analytics for market forecasting
These technologies are driving transparency, efficiency, and trust across real estate transactions.
2.3 Innovation & New Business Models
The event also examined disruptive models redefining property investment and ownership, such as:
- Fractional property ownership
- Digital real estate investment platforms
- Automated property management systems
- Digital mortgage and financing solutions
Innovation was emphasized as a competitive necessity rather than a future option.
2.4 Digital Real Estate Management
Sessions addressed the transition from traditional to digital asset management, covering:
- End-to-end property lifecycle management
- Automated leasing and payment systems
- Portfolio performance dashboards
- Integrated property management platforms
3. Official Sponsorship & Government Participation
The conference was supported by the Dubai Land Department, represented by
Majid Al Marri, CEO of the Real Estate Registration Sector.
During his participation, he emphasized:
- The strategic importance of digital transformation in property registration
- Government enablement of PropTech innovation
- Dubai’s vision to position itself as a global hub for real estate technology
4. Side Meetings & Networking Engagements
On the sidelines of the conference, the Shanashel team conducted several introductory meetings with:
- PropTech solution providers
- Technology vendors
- Investment entities exploring emerging markets
These discussions included:
- Presenting Shanashel’s experience in digitizing the Iraqi real estate market
- Exploring knowledge transfer and collaboration opportunities
- Reviewing technology solutions adaptable to local market needs
Conclusion
Participation in PropTech Connect reinforced the critical role of technology, data, and digital infrastructure in shaping the future of real estate markets.
The event provided Shanashel with valuable insights, strategic connections, and innovation benchmarks that support its mission to modernize property search and investment experiences across Iraq and the region.